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Building your platform in social media

I hear the following from creative people all the time, "All I want to do is write, sing, paint, or speak. I hate marketing. I'm no good at it." The end result is they don't work on their platform.

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It's no longer a question of if a business, creative, or organization needs a platform, it's now part of the writing business and can mean the difference between reaching those heights of excellence and failure.

But fear not, I'm here to tell you that it's not only easier than you think, but you should know that someone with your attitude is actually well-equipped to do well.

Here's what you need to know about getting started building your platform in social media.

  1. Observe. Start out by joining and watching. Pick a venue to get yourself started. It could be twitter, an online forum, or a site dedicated to particular crowd. You don't have to do anything at this point other than watch and learn. Be a rookie and learn what is going on around you. Get a feel for the environment. Wait until you are comfortable.
  2. Participate. When someone makes a comment that you agree with, support their position. Expand on it. Give an example from your own life that illustrates the point. If you disagree, do so respectfully, offer supporting information for your opinion.
  3. Contribute. Once you are comfortable talking with others, it's time to go to the next level. Start contributing. If you read an article that people in your group might find helpful, post a link to it. If you read a book by someone in the group and liked it, tell others. Be supportive. Be helpful.
  4. Form Relationships. This is what social networking is all about. Make this your "end game." You're not participating to sell your books. You're here to make connections. If a fan writes a nice review, thank them. Most don't expect to hear from authors. But after hearing from you, they'll remember you even more. They might even share with their friends "how nice you are."
  5. Provide Information. Let the people in your group know about what's going on in your life. Do you have a signing coming up? Is a new book being released? Have you posted a sample chapter for free? Did a magazine publish one of your short stories? This isn't selling; it is informing. You aren't telling them to buy; you are letting them know what you have and leaving the decision to them.

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Posted in Home Post Date 04/25/2018


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